Beat is our managing director that always has new ideas and a big smile on his face. You will find him anywhere, teaching on the slopes, solving an urgent issue on the go or behind the desk at the office. Beat started his ski instructing career when he joined Prime in 2017.

“Stay curious!”

You will find Denise in the office with a coffee in her hand, solving any problem that is given her. She is our queen of administration and one of our bike guides. She has been a part of Prime since 2010.

“Would you like to have a coffee?”

Michèle keeps everything running smoothly in the office and brings balance to the team. As a yoga teacher and ski instructor, she loves exercise — whether on the slopes, on the mat, or out in nature with her dog. Her energy and joy are contagious.

“Go with the flow!”

Nala is our quiet observer in the office. At first she is reserved, but then she stays loyally by your side— she watches over the team, loves cozy places, and ensures harmony in everyday life with her calm manner.

Alian remains calm and relaxed, even when things get hectic around him. His motto, “Le cose fatte in fretta non vanno bene.” accompanies him every day. With his relaxed manner and clear focus, he is the epitome of a true “chill guy” for many — reliable, thoughtful, and always in control.

Corinna discovered her love for endurance sports at an early age. She spends a lot of time on her road bike in the summer and cross-country skiing in the winter.
In her Prime jacket, you’ll find her either on the cross-country trails, the ski slopes, or snowshoeing through deep snow.

“Bleibe leuchtend!”

David’s friends describe him as an optimistic, friendly, and humorous person. His motto is “Take risks and hope for the best” – with openness, courage, and a good dose of confidence.

For Elly, skiing has always been her big passion. She was alpine ski racing as a child and has been competing at Freeride World Qualifier for several years. Now, her biggest focus is to spread the joy of the sport to others and to keep developing herself as a skier and instructor. Elly joined the Prime team in 2023.

“I believe that bringing out the joy, being playful and slowly building up confidence will create a skier that never wants to stop skiing.”

“You become the best skier when you are having the most fun!”

Emilia is a dedicated ski instructor doing her first season with Prime. She started her ski instructing career in 2021 and has been teaching in Sweden and Switzerland since. Filled with energy and passion, she loves to help her guests fall in love with skiing.

India lives for skiing. In the past, when it got too warm for her in Engelberg, she would travel to New Zealand to work as a ski instructor. Now she sometimes spends a summer in Switzerland hiking in the Alps and swimming in the cold mountain lakes. Other years, she is drawn back to New Zealand to ski.

James has Swiss roots but grew up in England and is working with us as a ski instructor for the first time this winter season. With great dedication and a clear vision for his guests, he teaches skiing according to his motto: “Safety, fun, learning—in that order!!!”

Jan is a medical doctor doing his first season with Prime. When he is not practicing medicine or teaching at the slopes, he stays close to nature, surfing in the ocean or exploring the mountains.

“Always keep calm and things will work out!”

Johanna started her ski instructor career 2014 and has been a part of Prime since 2018. Johanna is also a climbing guide.

“The best thing in Engelberg is connecting with the angel shaped mountains that are always seen in a beautiful light.”

“If you can dream it, you can do it. True fact!”

John is a former alpine ski racer and Engelberg local. He is a big fan of the ski alpine world cup and to ski on slalom skis, but also enjoys freeriding. He has been a part of the Prime family since 2021.

“I just love to be in the mountains. My best time to ski, is just before the lifts closes and you are almost alone on the mountain.”

“Every ski day is a good day.”

Justin is an enthusiastic, optimistic, and adventurous person who quickly connects with others thanks to his open nature. He is always in a good mood, enjoys taking on new challenges, and sees the positive in every situation.
He loves motivating people and offering them a safe yet exciting experience on the slopes. He is flexible and attentive to the needs of his guests, and his warm, energetic manner ensures that every ride is not only fun but also memorable.

Kimi learnt to ski as a young kid and did alpine ski racing before starting his ski instructing career. He has been a part of the Prime family since 2023.

“I like to meet new people and to guide my guests to develop their skills. For me, it’s important that my guests feel safe and have fun. My favorite things in Engelberg are the steep slopes, and the people around here.”

Kiran is always motivated when skiing! His most important goal as a ski instructor is to pass on his love of skiing. He knows Engelberg inside out, as he lives here and has skied here many many times. His qualities include patience with his students, being open minded and his positivity (even on steeper slopes ;)).

eat.sleep.ski.repeat

Klea learnt to ski in Engelberg – and practically grew up on the slopes. Today, she teaches others how to ski down the mountain in style.

“Day by day, slope by slope – ski you later!”

Kris is an ISIA certified ski instructor, off-piste guide and one of our internal trainers. He started his ski instructor career in 2015 and has also done many ski seasons in New Zealand during European summer. Kris has been a part of Prime since 2020.

“Early mornings at the glacier slopes is a favorite.”

“If you don’t go, you won’t know.”

Kristin’s personality can be described as a wild mix of positive energy and cheerfulness with a big heart.
On the slopes, you can see how much she enjoys snow sports. She always gives her all, both when teaching and during training sessions.

“Keep it simple”

Everyone calls her Kicki and she enjoys the fact that she lives right next to the cross-country ski trail. She alternates between alpine skiing and cross-country skiing almost every day and also teaches both sports.

Leo learnt to ski as a small kid on a volcano in New Zealand and started teaching skiing and snowboarding in 2003. He became a part of the Prime family in 2009 and as well as teaching in New Zealand and Switzerland, he has also been teaching in Japan.

“My favorite ski areas are Engelberg, La Grave, Ohau and Furano.”

“Good skiers don’t fall over; they might just hug the mountain sometimes!”

Marielle joined the Prime family in 2021 and is teaching both alpine skiing and cross country. In her free time, she likes to do other outdoor sports, to travel and to spend time with her family.

“I am teaching as a change to my regular job as a biomedical analyst. This is for me the perfect combination of work and hobbies.”

“See the beautiful side of life!”

“The mountains have the best stories, if not now – when?”

Monika loves the diversity of the Swiss seasons. In winter, she inspires her students on the ski slopes with her passion and expertise. As soon as the snow melts, she seamlessly switches to the bike trails around Engelberg, where she passes on her love of outdoor sports. Whether on skis or a bike, Monika knows how to pass on her enthusiasm for exercise and nature to others and ensures that every lesson is an unforgettable experience.

Moritz has been part of Prime since 2022. When he’s not on his skis, he’s traveling the world on his surfboard. In addition to his top skiing skills, he has a real talent for baking – his homemade pizzas are legendary and a real treat for everyone.

“The best skier is the one who has the most fun!”

Niklas is an ISIA certified ski instructor and has a genuine passion for skiing, mountains, and hospitality. As the head of ski schools, a former member of the Swedish demo team, and manager of several mountain hotels, he has gained valuable experience in coaching and guiding skiers all around the world. Niklas has been a part of Prime since 2022.

“Every hour, speed and power.”

Pell is a sociable guy who doesn’t get flustered easily. He feels most comfortable in good company and enjoys spending time with others. With his calm, typically Swedish manner, he creates a relaxed atmosphere and brings people together in a natural way.

Ronald is a social and creative person that likes to learn new things and loves to share his knowledge. He always tries to find the good side of every experience and in his role as ski instructor, he adapts to every guest in a personal way that ensures that everyone, no matter their needs, will have a blast.

“My passion for outdoor sports and learning new things is combined in the best possible way in my role as ski instructor”

Ronja is an ISIA certified ski instructor and our technical leader in charge of internal team development. She started her ski instructor career in Åre, Sweden, in 2014 and has been a part of Prime since 2019. She is a former Freeride World Qualifier athlete with a big passion for playful skiing. 

“Skiing can be so much more than a perfect slalom turn! My goal as a ski instructor is to guide the guest to find his/her own efficient skiing style and to feel safe and confident at the slopes.”

“Life happens now!”

Salina is instantly recognizable by her broad smile. Whether jogging, skiing, cross-country skiing, or sailing, movement is her element. With her open manner and infectious energy, she makes every encounter special and every moment truly “Prime Time”.

“Eat pasta and ski fasta!”

Everyone calls him “Sam.” With his calm, focused manner, he provides clarity and structure where they are needed. Thanks to his many years of experience as a ski instructor, he knows exactly what matters—whether in lessons, in a team, or in the daily routine on the slopes.

Sebastian comes from Sweden and spent his first season as a ski instructor in Austria in 2018/19. He stayed there for a few years before moving to Switzerland. After his first season here, he couldn’t resist – and simply stayed.

Sophie is bursting with energy and spreads good cheer wherever she goes. With her open manner, she always brings the team together—whether it’s a spontaneously organized Bollywood movie night or ice skating together on a frozen lake.

“Do everything with a smile!

Stephane started his training as a ski instructor in 2020 and has been really hooked on the sport ever since. He probably knows every YouTube channel that deals with skiing technique and teaching methodology.

Steven is a real sports fanatic. When he’s not skiing or snowboarding, he can often be found at the gym or out and about in nature with his dog.
He is passionate about teaching and is always up for a laugh.

Commit or Quit!

Tabea is always in a good mood—especially when she’s on her skis. Whether cross-country or downhill skiing, she’s always enthusiastic. With her helpful nature and patience, she accompanies her guests and ensures that learning is fun.

“Life just runs better on cross-country skis!”

In addition to the freeride runs on Steinberg and in Steintäli, Tim also loves the Kanonenrohr on the valley run. But for him, the best thing about Engelberg is the Globi wagon on the Zentralbahn railway—a real highlight that he simply can’t do without.

“Friends on Powderdays”

Starting out at Prime as a bike instructor, Timea now also works as a ski instructor. Born in Engelberg and a passionate freerider, she spends every spare minute in the mountains. With her extensive local knowledge, experience, and enthusiasm, she authentically passes on this passion to her guests.

Thomas is a BBT certified ski instructor. He started his ski instructor career in Arosa 1992 and he has been part of Prime since 2008. In his youth he took part in a few mogul races but soon discovered freeriding, and his passion was awakened.

“As a snow-chameleon I love adapting to the terrain and am happy to pass this on to my guests.”

Tom is an experienced mountain guide who has already passed on his knowledge to numerous young talents. At Prime, he contributes his expertise as a cross-country skiing instructor – both for guests and as a coach for the cross-country team. With an impressive number of kilometers on the trail, he is our undisputed leader.

Tuva is a trained dance teacher and taught in Sweden for several years before beginning her training as a ski instructor. She will start her first ski season at Prime in 2025, bringing her experience, agility, and creativity to the team—perfect for combining learning with fun and dynamism.

As a “Snowmaker”, Andy often works the night shift, which gives him the opportunity to teach guests and train the snowboard team during the day. With a good cup of coffee, he starts every challenge full of energy – be it for lessons or training. Andy is our snowboard technical manager.

Craig has a quick mind and a great passion for learning new things. With his curiosity and commitment, he is constantly evolving and brings a breath of fresh air to every project he tackles.

Lara is a snowboard instructor and has a great passion for teaching others how to snowboard. With her calm and helpful manner, she ensures that her students feel comfortable on the slopes and constantly improve their skills.

It comes as no surprise that Marius, a passionate skateboarder, enjoys snowboarding in winter. What is less obvious is that he spends his free time teaching children how to skateboard. It therefore makes perfect sense that he works as a snowboard instructor in winter, passing on his enthusiasm for exercise to others.

“S passierte isch pase.”

For as long as Marius can remember, he has been a passionate snowboarder. He started his snowboard instructing career and joined the Board Local team in 2019.

I love to share my fire for the sport with others as a teacher. My favorite place to be in Engelberg, is somewhere deep and steep in the snow.

“Anyone who has learned to snowboard in Engelberg can do it anywhere.”

“Think less, do more!”

Ralf became a SSBS instructor and a part of the Board Local team at the age of 44 in 2014. When he is not teaching or working at his regular IT office job, he enjoys riding off road enduro motorbike.

To follow my passion and learning to snowboard and teaching other to learn it, is one of my best decisions in life. I want to inspire other to realize that it is never too late to follow your passion. Life is simply too short to be old.

“You are never too old to be young!”

Rena has taught more people to snowboard than anyone else. With over 15 years of experience as a snowboard instructor, she knows all the tricks to teach her guests a solid snowboarding technique. Her expertise and patience make her an invaluable teacher for anyone who wants to improve their skills on the board.

“It’s all mindset.”

Rolf says: Style matters! So he not only teaches technique, but also conveys a feeling for your own style on the slopes. After all, snowboarding is not just a question of technique, but also an expression of personality and passion.

“Style matters.”

Tobi earned his first money as a snowboard instructor and founded Boardlocal. Since the early days of the Schweizer Schneesport Berufs- und Schulverband (SSBS), he has been an expert, leading internal training courses and sharing his knowledge with passion. With his expertise, he not only promotes the personal growth of his students, but also strengthens the entire team.

“The faster you ride, the less time you spend in danger.”